A Story of Soule
In 2008, in the small Basque town of Mauleon, Soule - the global epicenter of espadrille fabrication, two Frenchmen, namely Mathieu Labat and Julien Maisonnave, launched their espadrille Brand, Art of Soule. The duo aimed to establish a disruptive and innovative espadrille Brand. Embracing the Basque artisanal craftsmanship, Art of Soule designed and produced products that evoked fun, youthfulness, and vibrance, through smart design, eclectic prints, vibrant colors, and quirky marketing campaigns. Today, Art of Soule has established itself as an authentic, qualitative, and vibrant espadrille brand. Its innovative summer and winter collections are sold via its retail store located in Biarritz and its e-commerce platforms. And, as the global footwear market is void of one dominant espadrille brand, a brand that speaks to the youthfully minded and conscious Gen Z consumer, Art of Soule intends to own that space. “To innovate, and dominate the future of espadrilles and become the ambassador of leisure footwear”.
Worn by Legends
The History of Espadrilles
...in 95 words.
For centuries, inhabitants of modern-day Spain, southern France, and now around the world have proudly attired themselves in a shoe that splits the difference: the espadrille, a practical slip-on with a braided jute sole and a canvas upper. At the time they existed only in Black & white.
Although their ancestral foundation remains humble and of the working class, notorious and loved legends have worn and conquered in them for centuries.
Even the Catalan artists such as Pablo Picasso and Salvador Dalí were often photographed in espadrilles.
Earth to Earth
With a Forever manufacturing guarantee policy, a zero carbon goal, and a 100% biodegradable model initiative, Art of Soule positions itself as an honest, resourceful, inclusive and opportunity focused Brand.