Privacy Policy

1. Scope

This Charter applies to all data processing implemented on the Art of Soule online store

2. About SAS JL2M Distribution

The controller, Art of Soule, is the SAS JL2M Distribution company whose head office is located at 28 rue Gambetta 64 200 Biarritz, registered in the Bayonne Trade Register under number 799 256 755. 

Because SAS JL2M Distribution is a company attentive to the needs of its customers in compliance with regulatory and legal texts, SAS JL2M Distribution has implemented a confidentiality policy that applies to personal data collected as part of its sales activities in wearable fashion and shoes. This Policy covers online and offline data collection, including information collected through its website, as well as its programs and events at its venues.

You may access the websites from a computer or mobile device (from an application on a smartphone or tablet, for example). This policy details how information collected through our website or at our facility is used and protected.

3. Processing of personal data

Personal data is any information collected and stored in a format that allows you to be personally identified, either directly or indirectly, as an individual. The provision of the information marked with an asterisk on the data collection forms is mandatory and necessary to take your request into account to provide you with the response or the service requested. In addition to this information, we also collect information that you agree to communicate to us or that we collect in our legitimate interest or the context of our legal obligations.

Below you will find a general overview:

The categories of personal data we use and store about you, the purposes for which this information will be collected, legal base, applicable to data processing.

4. The categories of personal data we collect

as part of our services, we are required to collect, directly from you or on the website, the following categories of personal data: Your identity, marital status and contact data, information on your consumption, preferences, hobbies, activities of interest, your household, etc. Information about your bank card (for transaction purposes), information about your browsing habits via cookies and similar technologies used on the company websites, as well as, but not limited to, your responses to surveys or market research.

5. The purposes of the processing

We process your data for various reasons, mainly to: manage transactions in our establishment, and related services, manage the sending of commercial and marketing collateral, competitions, target offers according to consumer preferences, carry out cross-checks or enrichments, analysis and assortments of data collection during ordering, all used to specify your centres of interest, your customer profile which allows us to send you personalized offers, manage loyalty programs, carry out satisfaction surveys, studies and statistics, improve company services, all by taking into account the comments you leave relative your purchase experience, manage your requests to exercise rights, personalize and optimize comfort use of the website, manage complaints and disputes, and finally to limit and fight fraud.

6. Processing purposes and legal bases

In addition to cases where you expressly consent to the processing of your data (sending marketing messages for example) or cases where the processing of your data is necessary for us to comply with our legal obligations (such as duty of care, fight against fraud), data processing may be necessary to ensure the performance of the contract between us or for the satisfaction of our legitimate interest. Indeed, it is in our legitimate interest to be able to manage claims and complaints to ensure our defense, and to be able to personalize and optimize our offers and websites to improve them.

7. Information Sharing

In the unique context of being able to give you complete satisfaction in the use of our services, we are required to communicate your data to internal and external persons. Internal recipient: This refers to all internal staff involved in your purchases.

External recipients: These are subcontractors, service providers or banks. The transmission of information has the sole purpose of the perfect execution by Art of Soule that you have requested and the exclusive search for your satisfaction.

Administrative and judicial, local or national authorities may also request the communication of your data to the extent required by law. This type of disclosure may be required in connection with any lawsuit, petition or investigation, governmental request, legal order, enforcement of legal rights (eg, contractual terms, intellectual property rights, etc.), matter relating to the fight against money laundering, security issue or other similar legal or security issue. Sharing your information in this context is not a regular occurrence, but can occur at any time. We will seek to limit the types and volumes of information we may have to share for legal purposes to what is reasonably necessary and will ensure that any transfers outside the European Union are made on an appropriate legal basis.

We may share (or receive) information about you, including your personal contact information, in the event of any sale, acquisition, merger, restructuring, bankruptcy or other similar circumstance involving Art of Soule. In the event of such an event, we will take reasonable steps to require that your information be treated by this Policy, unless it is impossible or prohibited to do so, and will ensure that any transfer outside the European Union is carried out on an appropriate legal basis.

8. Cookies

We use cookies on our website.

9. Minors

We may collect personal data from minors insofar as they have been communicated by a legal representative of these minors to manage purchases. By providing us with personal data on a minor, you guarantee to Art of Soule that you are an adult, parent or legal representative of this minor.

10. Data Security

Art of Soule implements the appropriate means to preserve the security and confidentiality of data, via physical and logical protection procedures, including data encryption. We also process your data on servers hosted by third parties (network operators or infrastructure service providers) and we implement the necessary means to secure our service.

Similarly, we impose on our service providers or subcontractors having access to your data solely within the framework of the Services the same conditions of security and confidentiality.

11. Third-Party Sites and Features

Our website may provide links or features to other third-party sites (including third-party social networks), which we do not own or control. If you click on any of these links or use these features, you do so at your own risk. We are not responsible for the content or practices of any third party site, application or feature.

12. Retention of collected data

We store your information for a period proportionate to the purpose for which we process it, to meet legal and regulatory requirements and within the limits imposed by them. In terms of commercial and marketing communication, your data is kept for a maximum of three years from the end of our commercial relationship or three years from the last contact from you if you are not a customer but a simple visitor to the site or subscribe to our newsletters. Video recordings are kept for 2 weeks unless extended due to investigations.

The data concerning your bank card is erased from our operational databases 15 days after your purchase.

13. Your rights

According to the “Informatique et Libertés” law of January 6, 1978 as amended and the General Data Protection Regulation (2016/679) (the “GDPR), as a data subject, you have the following rights: a) the right of access to the personal information we hold about you; b) the right to ask us to update or correct any outdated or incorrect personal information about you; c) where the processing is based on your consent, the right to withdraw your consent at any time, d) the right to object to the receipt of commercial communications. e) the right to erasure when the conditions of Article 17 of the GDPR are met; f) the right to restriction of processing where the conditions of Article 18 of the GDPR are met; g) the right to data portability insofar as the conditions of Article 20 of the GDPR are met; h) You have the right to define directives relating to the fate of your data after your death. i) the right to object to the processing of personal data concerning you, insofar as the conditions of Article 21 GDPR are met; and) the right to lodge a complaint against a regulatory authority, namely in France the CNIL (; You can exercise these rights at any time by sending us an e-mail at For the sake of confidentiality and the protection of your data, we ask that you attach to your request a copy of an official document allowing you to be identified (identity card, passport, driving licence). Your request will then be processed as soon as possible and by the applicable means.

14. Evolution of this Policy

JL2M reserves the right to make any changes to this policy at any time, in particular, to comply with legal, regulatory, jurisprudential and technical developments.